Macworld itself was incredible in a lot of ways. I was there to spread the word about an iOS app called CineX Player — a video player app that allows you organize your videos, watch any 2D in 3D (yeah, for serious. I think it's black magic), and very soon will let you watch movies in Dolby surround sound — even in the poor-quality headphones you get with an iPod. It's the most insane thing I've ever heard. (On a side note, it's way easier to sell things when they're actually really cool. Someday I'm going to have to sell something that isn't as awesome as CineX Player or Girl Scout cookies and it's going to suck.)
While the CineX Player booth was clearly the best because I was there, the number of booths was incredible. There were booths for apps and booths for products. People have taken Apple to a whole new level. They also took their booth displays to a whole new level — most were just a table with a fancy iPad display, but some people tried extra hard to get attention. One booth selling sports-quality earbuds had a giant trampoline — to prove the earbuds would stay put. My favorite booth was this one:
I have no idea how a protective iPad/iPod case is related to a van with flamingoes... but I love it. And of course, no gathering of tech fans would be complete without a booth showing silly videos of cats (for no reason I could discern):
Even though I was in San Francisco to staff the Macworld booth, I also got to see my dear friend and mentor Autumn. I spent the night with her, her hubby, and her adorable puppy who loves cuddling up and hugging.
We got up early-ish on Friday morning and went for a walk along Valencia Street, starting at Ritual Coffee — the definition of coffee snobbery.
|Clockwise from top left: Apparently wizardry is a concern in SF, art on a construction wall, a stuffed unicorn in the creepiest children's shop ever, dancing skeletons on Valencia, best license plate ever, and an anti-littering campaign.|